Ultimate AI Product Photography Guide for Brands & Creative Agencies

Hello friends, it's been a while since I last updated you, but I've been working hard to launch Qreates Studio. We're making good progress and I'm excited to share more details later this month.

In the meantime, I've put together a guide for brands, creatives, and photographers looking for innovative ways to incorporate AI into their business. This guide is an ideal resource for:

1. Brands: Whether run a Consumer Packaged Goods (CPG) company or DTC brand, you'll find the insights within this guide to be invaluable for leveraging AI in your marketing and operations

2. Creative Photographers: photographers looking to enhance their creative process through AI tools will discover a new way of leveraging AI

3. Packaging Companies: For those in the business of designing and manufacturing packaging, AI can offer innovative solutions to streamline workflow, enhance design, and improve efficiency

Disclaimer: Please take note that the content and methods described in this guide are based on my personal workflow. I have successfully implemented these strategies across numerous businesses, reaping positive results. Furthermore, 'Qreates Studio' is a platform that has been adopted by a variety of users and companies, reflecting its reliability and effectiveness. If you're interested in receiving access to these tools and insights, you can find more information and initiate the process by booking call here https://calendly.com/qreates-sales-team/discovery-call?month=2023-09

Introduction:

This guide provides a step-by-step plan for anyone looking to create AI generated images using Midjourney and other AI tools. It covers all you need to know in easy-to-follow sections.

Before exploring further, let's see how AI-generated images can benefit your business.

Here are a few examples of branded content generated with AI & Qreates:

• LETS DIVE IN

  Midjourney - SET UP (MUST READ)

Step 1: Download and Sign Up to Midjourney, and Access the Discord Channel

• Go to the Midjourney.com, sign up and download discord

• Once downloaded, open the application and follow the on-screen instructions to create an account

Step 2: Set Up the Server in Discord

• Open Discord, and in the left-hand corner, click on the plus (+) sign.

• Select 'Create a Server'

• Name server

Step 3: Add Multiple Channels

• Inside your server, right-click on the space where channels are listed, then select 'Create Channel.'

• Name the channel

• Under the 'Channel Settings,' ensure that the privacy settings are configured to 'Private,' and only invited members can access it.

• Repeat this process to create multiple channels as needed.

Step 4: Add Midjourney Bot to Your Server

• Navigate to the Midjourney main channel within Discord.

• Look in the right-hand corner where friends' icons are displayed; this is where you'll find the members' list.

• Scroll down until you find the Midjourney bot, typically stationed two profiles down in the list.

• Right-click on the Midjourney bot and select 'Invite to Server.'

• Choose the desired server where you want to add the Midjourney bot

LET’S CREATE & CHECK OUT HOW BRANDS ARE USING AI-GENERATED IMAGES (REAL USE CASES)

Highly stylised background images are essential when generating visuals for your product. As you can imagine, the inclusion of props can significantly enhance the perception of the product's quality and feel.

• The correlation between the effective use of background images and sales in e-commerce can be explained through the following points:

  1. Competitive edge

  2. Reduced bounce rates

  3. Increased conversion rates

  4. Enhanced perceived quality of product

  Let’s begin with generating the backgrounds:

  Generating background scenes is no easy task. However, I have simplified the process for you and provided access to free background images to help you get started.

  Prompts for simple abstract background images:

Exclusive prompt formula:

used to generate background images (shortcut version)

(Composition) (scene description) (style of shot)

When describing a scene, it's important to illustrate it in detail. Consider aspects such as the composition, the colour of the background, the style of the props, and the specific type of shot to create a comprehensive picture

Download free backgrounds here: https://drive.google.com/drive/folders/1he0opKAqwP4ysrC0Alg5L_Z_A7rvK88p?usp=drive_link )

Example Prompt:

“clean composition, orange background, light green and emerald, opaque resin panels, minimalist grids, commercial product photography, tabletop photography”

see screenshot

KEY TOKENS/WORDS:

1. clean composition

2. commercial product photography

3. tabletop photography

These tokens help you effectively generate styled background images without the artifacts - weird objects.

Once you’ve generated desired background do the following:

1. Select the images you want, and upscale them further by reacting to your desired image with "✉️."

2. You can use Photoshop to add your products into the scene, OR

3. If you have access to Qreates, upload the background and raw product images there; then style and shoot. Request access here - https://calendly.com/qreates-sales-team/discovery-call?month=2023-09 

With products:

Lifestyle/editorial backgrounds:

more examples:

• 📸 BONUS Product Photography with Midjourney V5.2

  Introduction:

  Step 1:

  Product Ideation - This process is essential if you want to:

  • Create product images

  • Develop new product design concepts

  • Engage in product brainstorming sessions

  Copy my settings:

Prompt Formula for eCommerce product photos: (product) (scene description) (lighting optional)

Let's keep things simple by generating a scene with a plain white background. Always make sure your product detail comes first. Put the subject token first, and then add the white background

product ideation - examples:

See the examples here

Prompt:

(product) (scene description) (lighting optional)

Product: Tall skinny bright green drink can

Scene description: White background

Lighting: NA

example:

Accurately describe your products, colours and make sure they’re on a white background.

Hope you found this useful. If you have any questions follow me on X/Twitter @salmaabouarr DM me or email me [email protected]

Want access to Qreates (beta)? request access here >>https://calendly.com/qreates-sales-team/discovery-call?month=2023-09